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There’s a lot of pressure with first dates when you’re a midlife single, especially if it’s your first date in a long time. Lunch dates are great because (much like a coffee date) the end time is pretty much determined in advance. This makes it easy to exit without awkwardness or excuses.

Another benefit is cost. If you’re unsure whether or not you’ll hit it off with someone, lunch is lighter on the budget than dinner followed by drinks and dessert. What’s more, the tone of the date is lighter and less serious so you’re less apt to be nervous for lunch dates.

You can always arrange your own lunch dates, of course, or you can opt to go with a service. Arguably the most popular service is It’s Just Lunch, which has been in business over twenty years.

Fifty percent of U.S. men versus 36 percent of women say they would choose a date over work, a survey for the specialty dating service It’s Just Lunch said.

It’s Just Lunch asked more than 4,300 U.S. single men and women a series of questions regarding how they view dating issues related to work.

Forty-one percent of the women said work and dating held near equal importance in their lives and they made time for both.

Much is often made about figuring out what men and women really want for Valentine’s Day, but you know what? It turns out the answers aren’t all that complicated. Matchmaking service It’s Just Lunch (which you might remember from that poll about whether sports and relationships mix) surveyed 1,000 of its users to get to the bottom of this often-considered question — and not only are the results not surprising, they’re actually kind of comforting. Generally, it seems like we all just want to have a nice meal and spend some quality time with our loved ones. Isn’t that nice? When you get past all the floofy decorations, florid prose, and questionable boxes of chocolates that inevitably appear during the first few weeks of February, that’s exactly what Valentine’s Day should be about: Appreciating the people you love.

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